If you want to grow your beauty business online, you’ve got to get moving now to stand out from your competition.
Beauty is a $16 billion dollar industry, and is therefore incredibly competitive and hard to break into. I’ve been running my skin care clinic for over a decade now and still learn something new every day about how to attract more customers online. To help you get started, here are the 7 techniques I’ve found to be the most effective in growing my business on the web.
1. Run A Consistent Blog
Blogs are totally taken for granted. Everyone has one, but few run them the right way. Establishing authority is essential in converting potential clients, and filling your site with keyword-friendly content is the easiest way to get your site ranking on Google.
Don’t bother with generic articles that just summarize what you found when you searched the blog topic. Google knows better. The key to Search Engine Optimization (SEO) is generating fresh, useful content that serves a purpose for your readers and is unique to you. Use your clients as inspiration for your next blog.
2. Pin Like Crazy
Repeat it with me now: Pinterest is a search engine. When you’re in the business of selling beauty, you cannot overlook the magical powers of Pinterest. I have a blog post on my business site that still gets hundreds of visits every day because of one pin. The fact is, beauty-conscious women use Pinterest the same way the masses use Google — they log on, search “how to get rid of blackheads” and click on the photos that stand out.
Incorporate Pinterest into your digital strategy ASAP.
3. Incorporate Testimonials Into Your Website
Every small business owner knows that word of mouth is essential. What better place to share real client reviews than right there on your site? If your technique is effective, you should have some engaging and honest reviews from clients about how much of a difference you’ve made in their appearance. Try to use clients with local name recognition, if you have any.
4. Don’t Give Up On Facebook
Fighting with Facebook for organic reach can feel like a never-ending battle and no one feels the hurt more than small business owners. As changes to Facebook’s ranking algorithm cause your impressions to dwindle, the site may start to feel like a waste of time. It isn’t.
Facebook is still one of the first places potential clients will look for you. Make sure to have all of your information, including hours, address, phone number, website, and services available in an organized way. Ask questions, encourage engagement and remember the 80/20 rule — only promote or use sales-y language 20% of the time.
5. Hashtag Wisely
Everyone loves the ‘gram, especially the beauty industry. Instagram is awesome because hashtags make it super easy to engage with, research and get to know the community you’re targeting. But hashtags like #beauty, #makeup and #skincare? No one (except maybe an automated bot) is checking them.
Instead, look for hashtags that people in your industry are actually using. #BBlogger is great for beauty bloggers, and I love the #pursuepretty and #thatsdarling hashtags for photos that are bright and colorful. For a small business, focus on localized hashtags (in Central Florida we use #orlandodoesntsuck a lot). Can’t find any? Start one! Reach out to influencers in your area and encourage them to use your hashtag on their photos. Pretty soon you’ll have a direct connection to the exact people you’re trying to reach.
6. Be Exclusive
Your social media fans are loyal, they deserve a reward! Consider offering a site-exclusive giveaway or promotion to generate sales and maybe snag a new customer. Sites like Canva.com are great for creating social promotions, as they have all sorts of templates and automated sizes for every social platform.
7. Send Email Newsletters
No small business is complete without a mailing list. People will miss your Instagrams, they will overlook your Facebook blasts, but there is one way to end up right in front of their noses every time: email newsletters.
Add a “Can we contact you by email?” box to your client paperwork, and add the email addresses you collect to a free newsletter service like MailChimp. At least every other week, send out genuinely useful information with a personal note and attach a service or product special at the bottom. Our clients LOVE this service and I’ve totally seen an increase in engagement and returning customers as a result of it.
The beauty industry is competitive, and being a #BEAUTYBOSS is all about strategy. Whether you’re focusing on building local clientele or establishing a global presence, growing your beauty business online is an essential step in the process.
What are you doing to grow your beauty business’ online presence and to stand out from your competition? Do you feel like you’re struggling with sales, marketing and gaining new clients?
Click here to schedule a FREE 10-minute consultation to start assessing your unique business needs.
There’s a reason “soft as a baby’s bottom” is our favorite way to describe something smooth — little ones really are blessed with perfect skin. When motherhood strikes, diapers and feeding schedules become all we think about — expensive serums and moisturizers may become an non-priority. To ease the transition on your beauty routine and your wallet, check out this list of which 5 baby products work for adults to take the hassle and the cost out of looking good.
It’s one of our favorite Skin Gym secrets: using cloth diapers on the face! Regular towels and washcloths are often too harsh for our sensitive facial skin, and excessive rubbing can cause unwanted dryness or blemishes. Instead, try using one of your little one’s (unused!) cloth diapers, soaked in warm water, to pat your skin dry after washing it and remove any balms or leftover cleansers. Not only is this great for your skin, it’s also great for the environment!
Dry shampoo can be a lifesaver, but it can be pricey too! Instead, why not use something you already have? A little bit of baby powder will have the same effect. Just pat a small amount onto the roots of your hair, making sure to tussle to get rid of any excess whiteness.
It sounds a little silly, but new moms breastfeeding know how valuable nipple cream can be! The life-saving product has an additional use: it can also be a huge help to dry, cracked lips! Apply a little bit at night before you fall asleep and in the morning watch the dead skin come off. Don’t worry, it’s safe to use on the mouth (it is baby-safe, after all)!
Out of makeup remover and no time to run to the store? Not a problem! Baby oil works just as well at removing tough mascara and eyeliner. Just grab a Q-tip and go to work gently removing the day’s look.
Most of the products we use on infants are great for sensitive skin, as they are designed to be less irritating and harsh than our everyday products. Lotion is no exception — those created for babies often contain oatmeal as a main ingredient, boasting incredibly soothing qualities. Plus you get to smell like your little one all day, which is always a sweet bonus!
Enjoy this article? Check out the rest of our #InnerBeautyBaby series!
The groundhog has spoken — an early spring is just around the corner. With all the joys of warmer temperatures and blooming flowers comes the other great mark of the spring season: cleaning. Whether you love it or hate it, spring cleaning is a must for a happy and fresh home. To help you get your cabinets in check, here are 5 steps to simplify your beauty supply.
1. Gather Your Stash
The first step to minimizing your collection is getting it all in one place. Empty out your drawers, cabinets and organizers — this will make it easier to really see your products and get everything organized.
This is the best time to deep clean your cabinet space! It’s likely that there is a buildup of hair, dirt and spilled products in the areas you normally don’t wipe down. For stains scrubbing won’t get out, try spritzing white distilled vinegar over the discoloration. The vinegar cuts through grease and grime without bringing harsh chemicals into your space.
2. Check Expiration Dates
This is, unquestionably, the most important step in the decluttering process. Go through your collection and throw away any expired products. Your skin care products should be marked with an expiration date, and for makeup you can follow these general rules of thumb:
- Mascara: 2-3 months
- Foundation and Concealers: 6 months
- Eyeliner: 3-5 months
- Lipsticks: 2 years
- Moisturizers: 6 months – 1 year
If you’ve ever had a stye, infection or reaction to a product, toss it immediately. It may seem wasteful, but your skin should never pay the cost of a few dollars saved.
3. Get Rid of Duplicates
Now that your expired products are out, take another look at what’s in front of you. Do you see duplicates? Many times we hoard products we love without even realizing it. If you have small amounts of the same product (three non-expired foundations in the same color, for example), combine them to save space. Otherwise, minimize your stockpile by setting aside anything you have copies of.
4. When Was The Last Time You Used This?
If you haven’t used a product in over 6 months, it’s probably expired anyway. For longer-lasting products like lipstick and nail polish, ask yourself: when was the last time I used this? If you can’t recall, it’s probably time to set it aside. For seasonal colors like the darker reds and purples we love in fall, consider creating a special section to avoid taking up unnecessary space.
5. Will You Buy This Again?
Be honest with yourself: do you really love this product, or are you just keeping it because you can? A lot of times we hold on to beauty products because they were expensive or because we think they’ll come in handy one day, only to let them collect dust on our shelf. If you look at a product and don’t think you’d repurchase it, it’s probably not something you should keep around.
Fun fact: MAC Cosmetics’ “Back to MAC” program gives you a free lipstick when you return 6 of their packaging containers. Those colors you ended up hating could land you a great new shade!
Well, now what?
You’ve thrown away all of your unusable products, and now you’ve got a bunch laying around. What can you do with them?
Most of the time, when women arrive at shelters for domestic violence or homelessness, they do so with just the clothes on their back. We all know how important feeling good about our looks is to general self-confidence and happiness, both of which are things women in displaced situations need more than ever.
Any non-expired product that comes in a bottle or a tube is an excellent thing to donate as-is, due to the low risk of contamination. Shampoos and hair products are a great place to start. Unused makeup (powders, shadows, lipsticks) and nail polishes are generally fine as well, so long as you toss the brushes. Mascara should never be donated.
If you’re looking for a women’s shelter in your area, this map is a good place to start.
We’re all still in “New Year, New Me” zone, and probably focusing more attention than normal on what we’re eating. While a healthy diet is essential to overall health, certain foods can work wonders on your skin as well! Check out these superfoods that will brighten and tighten skin.
Thanks to super-nutrient Omega-3, a regular intake of seafood can do wonders to decrease inflammation and brighten the skin’s natural tone. Assuming you’re not allergic, Omega-3’s fatty acids keep arteries clear and increase circulation, which is essential to skin health. Stick to fatty fish like salmon for most noticeable results.
Eggs are almost always the ideal breakfast choice — not only are they a great source of protein, they also contain high levels of Vitamin A, a vitamin essential to helping skin repair itself. The popular skincare ingredient tretenoin (found in Retinol products) is actually derived from Vitamin A, and is incredible at reducing wrinkles and fine lines.
While upping your intake of vitamins may seem like a no-brainer, it helps to know which ones are most effective. Stick to orange-red and green veggies if you’re looking to reap the most benefits: spinach, sweet potatoes and carrots lead the pack. If you can’t eat them, drink ’em — adding kale or spinach to a smoothie will get you all the nutrients without the funny taste.
It seems like everyone shies away from nuts due to their high levels of fat, but nuts, particularly almonds, contain good fats and high levels of antioxidants. High traces of Vitamin E boost the body’s natural anti-aging defenses, working to protect the skin from harmful UV rays. (Sunscreen is still a non-negotiable though!) Go nuts!
Whether you’re starting a new gym routine or waking up an hour early for breakfast, having a New Year’s goal is a fun and exciting way to get yourself ready for the new year. Even the most beauty-conscious of us, though, can forget to make these big promises about the one area that needs it most: our skin. To make the process a little easier on you, here are our best attainable skin care resolutions for 2016.
1. Wash Your Face EVERY Night
Sleeping in your makeup is one of the worst skin care offenses there as, as it can trap oils and dirt in your pores and lead to major breakouts — not to mention add 10 years to your face. It’s not just about getting the makeup off, either: your skin care routine should include a daily cleanser, mist and moisturizer as well as an exfoliant every 2 to 3 days.
2. Wear Sunscreen EVERY Day
Yes, even the days you stay inside. Getting in the habit of applying sunscreen every day is one of the best things you can do for both your skin and overall health. The American Academy of Dermatology estimates that one in five people will be diagnosed with skin cancer in their lifetime. That’s a risk none of us should be willing to take. Skin cancer doesn’t discriminate, so this one’s a non-negotiable.
3. Clean Your Brushes
Ideally, you’d be washing your makeup brushes once a week, but we said this list would be attainable, so we’re not going to put that kind of pressure on you. At least once a month, though, spend 15 minutes rinsing your brushes with a anti-bacterial shampoo or soap to ensure old makeup, skin cells and bacteria are eliminated. Check out our full, detailed explanation of how to clean your makeup brushes here.
4. Book A Facial
Resolutions don’t all have to be about work — they should be about making yourself healthier! There really isn’t any better way to get a deep cleanse and intense hydration than from a professional facial. An esthetician can specifically target problem areas and completely revamp your skin. Call us today to book your appointment: (407) 878-7680.
5. Stop Picking!
When a blemish is drawing attention on your face, it’s easy to want to pick at it until it goes away. Don’t be tempted! Scratching and picking will cause it to spread and scab, which can result in hyperpigmentation. Allow your body to heal itself. If you simply must pop it, make sure to use our Pimple Popping 101 guide.
The new year is quickly approaching, and with it comes a whole new batch of beauty and skin care trends! As seen on Fox 35’s Good Day Orlando, here are our big predictions!
1. Skin Rolling
If working on your skin is on your list of resolutions for the new year, you have to try skin rolling in 2016. Skin rolling can reduce inflammation, increase circulation, lift sagging skin and re-sculpt drab facial features. Try it for yourself with a skin roller (we’re using the Skincool Ice Roller) — just roll up and out toward the temples three times a week after you apply your daily serum.
2. Pantone’s Colors of the Year
For the first time, Pantone has chosen two colors as their Colors of the Year: Rose Quartz and Serenity. Just like last year’s Marsala, we’ll be seeing Rose Quartz and Serenity all over home, fashion and beauty trends. While incorporating pink and blue shades into your beauty routine may seem intimidating, there are simple ways to explore — try a colored eyeliner, polish or even just a brighter lip!
3. Bold Lip, Bare Face
The simple eye/bold lip combo is bound to take off in the new year. We love this look because it’s versatile enough to take from day to night without being overbearing or requiring too much product! To try it at home, focus on minimal eye makeup and a bright, bold lip color. And be brave! Downplaying the eye gives you leeway to stray from the safe pinks and mauves you’re used to and really step out of your comfort zone.
4. Highlight, Highlight, Highlight!
In 2015, we saw the rise of the contour — thanks to mega-stars like Kim Kardashian, this age-old red carpet technique became a household name. In the new year we’re seeing a shift toward contour’s lesser-known counterpart: the highlight. Instead of focusing on sculpting, try playing up the areas you want to emphasize with some shimmer while maintaining the look of little to no makeup (we like Glo Minerals’ Contour/Highlight Kit!).